A pretty simple philosophy: If you make the primary action on a form or web page stand out, users will be more likely to click it. By emphasising these buttons or actions you are attempting to draw the user’s focus toward it. And by primary action, I mean the submit, send, save etc buttons; actions where the user is making progress. Secondary actions could be buttons like back, undo or cancel
There are a number of ways to emphasise the primary action. One of the easiest and yet still effective methods is to colour the button brightly to draw attention. Similarly you could reduce the saturation of the cancel button. The human eye is drawn to areas of colour which stand out from the page. Also culturally the colour green is associated with a positive action and so if the user is in a hurry or just speedily going through the form, when they see the green button they will know it’s the button that submits the information. Chances are that they won’t actually read the text of the button!

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